Marketing Essentials - Be An Effective Marketer And See Results

Learn the theory and put winning marketing plans into practice

2 days

Business benefit

Customer loyalty and, in turn, business performance can be substantially improved when sales and marketing are aligned. This interactive programme will show you the principles of business to business and consumer marketing and the skills of marketing practice. The course has been designed to help you practically apply marketing concepts and techniques to help meet your sales and marketing goals and deliver a return on your marketing investment.


Target audience

The course is ideal for sales professionals who have some responsibility for marketing, use marketing as part of their role, work alongside marketing or contribute to marketing decisions. It will also benefit managers with a joint sales and marketing role and specialists whose roles are changing and require a deeper understanding of marketing (e.g. roles with an increasing customer interface – technical, engineering, customer service, finance etc).

High spots

  • Sales and marketing alignment audit
  • Integration of your company’s promotional activities
  • “Your marketing challenge” a chance to share your marketing issues and get outside perspectives, ideas and solutions
  • Handbook containing a glossary of marketing terms with practical checklists and templates to use back at work

Key learning points & outcomes

You will leave the course able to: 

  • Apply the Marketing Mix – understand the elements and successfully apply them to a real scenario
  • Conduct actionable marketing research – understand how professional research provides customer insight to help secure competitive advantage
  • Assess the competitive strength of your products and services – understand why different products and services require different levels of management and investment
  • Manage marketing agencies effectively
  • Analyse your distribution and logistics options and make informed decisions
  • Develop marketing communications that hit the right targets and appeal to them – understand communications objectives and appropriate promotional channels to deliver persuasive messages to your target audience
  • Price your products and services effectively – understand why pricing decisions are critically important and how to make informed decisions
  • Apply your skills – a practical case study helps you combine all the ingredients of a winning marketing plan and you’ll take away a template to develop your own plan
  • Align your marketing and sales activities to achieve maximum impact


  • “Very enjoyable and helpful. Trainer was an excellent teacher. Would recommend to anyone embarking on a marketing career.”
  • “An insightful experience giving vital subject education, which I will undoubtedly use throughout my career.”

Courses available nationwide

Our range of training courses include Sales, Sales Management, Marketing, Leadership and Management, Personal Development and Financial topics and are available at venues nationwide.