Strategic Sales Management Training - Strategise With Confidence

Direct a winning team

3 days

Business benefit

Even the most skilled Sales Directors and Sales Managers are only effective if they are implementing the right strategy. This programme helps to examine and evaluate your strategy. As a sales manager responsible for setting the strategy, culture, structure, roles and results required from the sales function, you need a variety of knowledge, skills and competencies. You must be a strong leader, responsive motivator, efficient organiser, accurate forecaster, numerate budgeter, inspired speaker and a successful salesperson! 

Your organisation’s sales team is a powerful entity. It is the face of your business, able to make or break customer relationships and business reputations. Your sales managers and sales team need to be focused, directed, energised and motivated. This highly practical programme gives a wealth of ideas for achieving success within the sales function. It will help you develop exceptional all-round business skills and help you move from sales manager to inspirational sales leader.



Target audience

This programme is designed for experienced, newly appointed or potential senior sales managers, as well as those who require a broad appreciation of strategic sales management.

High spots

  • The shape of your business – analyse your complete business including your market mix, product portfolio and business results
  • Analysis of the budgeting process and pricing models. Take away spreadsheet models, indispensable in assessing the financial impact of your strategic sales decisions
  • Successful recruiting – success in sales management is directly related to the quality of the people brought into the team. Adopt a process for planning recruitment, interviewing and selection to deliver quality people to your organisation.

Key learning points & outcomes

You will leave the course able to: 

  • Analyse the market and develop strategies to increase your share
  • Analyse your sales channels and market strategy
  • Recruit high quality salespeople and managers
  • Develop your sales managers and sales team
  • Analyse the performance of your team members and understand any barriers to performance
  • Handle both skill and mind-set issues arising within your team
  • Improve your team’s success through professional performance management
  • Assess the impact of your strategic sales decisions on finances and your overall budget


  • “Really good content, good supporting material and very well delivered.”
  • “Good scope, coverage, depth, well rounded overview and good detailing.”

Courses available nationwide

Our range of training courses include Sales, Sales Management, Marketing, Leadership and Management, Personal Development and Financial topics and are available at venues nationwide.