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Selling in a Multi-Generational World

Over 12 years and 7 editions, TACK International has investigated the opinions of business buyers to assist salespeople in developing their skills and techniques to become more effective in their roles.

Possessing an understanding of buyers’ preferences is key to developing long term, profitable customer relationships that deliver valuable solutions to clients.

That is why we consistently carry out this research. Doing so means that we can provide relevant insights to the sales profession, enabling professional development and better results for clients and suppliers alike.

In this latest edition of the study we asked business professionals, who conduct purchasing for their organisation, their views on a range of topics related to the process of business purchasing.

In our most extensive global study to date, the findings were telling and demonstrate some interesting and important shifts in behaviours that sales professionals and managers should examine, reflect upon and consider when planning their professional growth.

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