Alex Blyth provides an account of how Wella trained their sales staff as consultants in order to keep their clients happy, resulting in a number of positive outcomes for the business.
Linton Husbands, the national key account controller talks about how they used the training with TACK to respond to the competitive threats within their cosmetics and hair salon sector.
Key learning points are drawn out from the human resources and employee perspective.
An informative case study that will be of interest to sales managers, human resources and business managers who are seeking ways of adding value through their employees.