Sales for Non-Salespeople

Business benefit

All customer facing employees shape the experience and impression your customers have of your organisation and, while providing top quality customer service, they are in a unique position to identify sales opportunities and generate customer enthusiasm. This practical workshop is designed to provide your people with the knowledge, skills and behaviours they need to make a positive impact on sales and to understand the vital role they play in the customer’s experience.

Course dates

Target audience

Anyone whose role involves meeting or speaking to customers – for example support or service staff, maintenance staff or administrators.

Please note this is not a course for people whose primary role is selling – the TACK courses Professional Telephone Selling and PRO-PAYBACK Selling® are designed for them).

High spots

• Learning to see everything from your customers’ viewpoint
• Understanding how different words, phrases and ‘body language’ can create customer rapport and enthusiasm
• Appreciating and understanding how much you can help your company’s sales even though you are not in the sales department

Key learning points & outcomes

You will leave the course able to:

• Establish your customers’ needs and match your products/services to them
• Recognise loyalty and buying opportunities and act on them
• Gain and hold your customers’ attention
• Comfortably discuss commercial opportunities with customers
• Be more effective in gathering information – understanding needs and wants
• Ask open questions and engage in active listening – summarise discussions and take effective notes
• Deal with customer resistance – build an objection bank and develop persuasive responses
• Keep the right people informed – who needs to know what?

Testimonials

• “Very useful!  Learnt a lot.”
• "Excellent course. Very experienced trainer. Thank you”

Courses available nationwide

Our range of training courses include Sales, Sales Management, Marketing, Leadership and Management, Personal Development and Financial topics and are available at venues nationwide, including:

• Coventry
• Daventry
• Leeds
• London
• Manchester
• Reading

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