Digital Skills for Salespeople - NEW!

Develop essential digital skills to engage customers and grow business

2 days, price: £ 999 Book Now Contact Us Download Resources

High spots

  • Understanding the digital landscape and how it impacts your selling environment
  • Understanding how you can utilise digital to engage customers, extend reach, generate leads and convert sales
  • Practical working examples and case studies to bring learning to life

Business benefit

Digital communication is growing and with it come extensive opportunities for salespeople to grow their business, reach new customers and generate leads. TACK’s recent ‘Buyers Views of Salespeople’ survey confirmed how customers’ communication preferences are changing, how buyers are increasingly 'technology savvy' (especially when pre-screening potential suppliers online) and how the popularity of, and openness to, social media engagement is growing amongst today’s multi-generational buyers.
There is no doubt that digital selling has become an essential component of the selling process, but there is currently a very obvious gap in the digital skillset of most salespeople.
This 2 day course aims to bridge that gap, giving salespeople the background knowledge, skills and confidence they require to modify their behaviours to match customer preferences and sell effectively using a variety of digital and social channels. This specialist knowledge will set attendees apart from the competition, by helping them target and engage customers in the way that suits them. 
This practical and interactive workshop provides an in-depth understanding of the digital landscape and how you can utilise the opportunity it provides to win, grow and retain your client base. 

Target audience

This programme is ideal for all salespeople and sales managers, whether new to selling or experienced sales professionals, irrespective of current digital skill level.

Key learning points & outcomes

You will leave the course able to: 

  • Understand the role of digital within the sales process
  • Conduct digital research to obtain key information about your customers and your competition
  • Proactively target the right prospects and customers through relevant digital and social media channels
  • Identify good and bad digital content and understand how content engages customers and prospects
  • Adapt or create high quality digital content for your own business, products and/or services
  • Confidently manage your social media accounts, set objectives and understand key metrics
  • Select and use common digital and social media tools relevant to your sales environment
  • Advise your business on how to diffuse and appropriately manage any negative social media about your company, products and/or services
  • Recognise other digital and communication tools that can be used effectively in the selling process, such as webinars and email
  • Apply digital knowledge and skills to make practical and immediate improvements to your digital and social media presence

Courses available nationwide

Our range of training courses include Sales, Sales Management, Leadership and Management, Personal Development and Financial topics and are available at venues nationwide, including:


Course dates

Coventry, Warwick Conferences

Duration: 2 days

19-20 Sep 2017
£ 999book