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The path to purchase is no longer a simple, straight line but an ever-increasingly complex and unpredictable web, with multiple touch points throughout. And as most salespeople will know, getting in front of customers is more difficult than ever.

How well have your salespeople and managers really understood and adapted their approach to the changing landscape and the needs of today’s savvy business buyer?

In this blog article, TACK explores the changing role of the salesperson and the skills they should master to survive and thrive in this new world.

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