What does the refreshed brand identity represent?
TACK helps individuals and organisations to develop and learn, coming together to influence big change.
It only takes one person to enact change, and when enough people change, incredible things can happen.
The creative concept for the TACK brand identity is based on the theme of ‘Cause and Effect’. The idea that the introduction of something new – a process, material or perspective creates action and reaction that results in great change.
You’ll see cause and effect depicted through the use of powerful photography that demonstrates change taking place in nature, light, colour and more. Inclusion of inspirational keywords that interact with imagery further explores the theme.
The integration of people imagery throughout the refreshed TACK brand visual highlights our focus on enabling individuals and teams to be the best that they can be.
The overall brand identity is fresh, stimulating and relevant – just like the TACK customer experience!
You can read the official press release announcing the new brand identities for TACK, and sister brand, TMI here.
When will other Customer touch points reflect the new look?
Given the nature of TACK’s business, and the global marketplace in which we operate, it will take time for everything to be converted to our new look.
TACK country websites will receive the brand refresh treatment over the coming months. Customers can expect powerful imagery, fresh colour palettes, a clean design and a streamlined user experience.
The local websites will feature solutions and functionalities relevant for the needs of local customers, ensuring a personal and enjoyable online experience with TACK.
TACK’s vast portfolio of 75+ standard learning and development solutions will also be updated to reflect the refreshed brand identity in the 55+ countries and 37+ languages in which we operate.
TACK aim to have the new look implemented across all touch points, including local websites and online and offline learning materials by 31st December 2018.